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6. Install the app

You don't have to use this generated HTML page. Feel free to take it as an inspiration for your own custom page.

The generated download HTML detects the user's computer whilst allowing them to pick a different download if they want. For properly signed packages you get a standard green download button. For self-signed packages, installation is more complex and instructions are provided. They require using the terminal (on Windows) or using a hidden keyboard shortcut on macOS.

On Windows the link will go to a small .exe file, and not the .msix package directly. When the user opens the executable Windows will download and install the package whilst also registering it for background updates. Letting Windows do the download makes it faster, because data from other programs on disk will be re-used. If you download and install the MSIX file directly then those features are unavailable.